Final Major Ideas!
1 / A new freshly squeezed fruit drink.
- A exciting and healthy selection of fruit juices (and smoothies?)
- Company name : 'Easy squeezy' / 'Eazy squeezy' / 'Eazzee squeezzee'
(in the style of 'easy peasy' showing that freshly squeezed fruit juice is healthy but simple)
- Product range : 'Strawberry squeezy', 'Orange squeezy', 'Raspberry squeezy', 'Lemon squeezy', 'Strawberry & Banana squeezy' etc.
- Tagline : 'Squeeze please!!'
- Concept : The idea of 'loving your body'... 'squeeze' meaning to hug or embrace!
2 / Communicate a message universally, without using words.
"Nil by mouth"
3 / A new soft drink promotion.
Coke is the runaway when it comes to soft drink promotion. Take a less known soft drink and attempt to challenge cokes global dominance.
- Sprite / 7 up /
4 / Dyslexia : Creativity's secret weapon.
How can we raise awareness of Dyslexia within the creative industry.
5 / Deja vu (already seen before)
- Psychology : The illusion of having previously experienced something actually being encountered for the first time.
6 / Dreams / Dream Factory
- Dreams / Day dreams : Bright / fun
- Nightmares : Dark / sinister
- a surreal / make believe world where anything is possible (hand made?)
- Freud theory (Interpretation of Dreams)
7 / TV on demand service
- Make ITV a big player in the 'TV on demand' online world.
- Bring BBC, ITV and Channel Four to create one complete on demand service.
8 / Emotions
- How colour can evoke emotion
- How music can evoke emotion
9 / Negative Suggestion
Negative suggestion and it's effects : "So why did you click? I said don't!!"
- Curiosity (curiosity killed the cat)
- Name : The cat is dead!
- The feeling of not wanting to be told what to do.
- Child reaction : "Don't be naughty!" / "Don't touch that!"
Whatever we are told not to do... we end up doing!
10 / Murphy's Law / Sods Law
"Whatever can go wrong ... will go wrong."
11 / Viral Marketing / Advertising
- Increase brand awareness through self- replicating viral processes
- Word of mouth :
A satisfied customer will tell an average of 3 people about something they like, whereas dissatisfied customers will tell an average of 11 people about something they dislike.
12 / Seven deadly sins!
Lust / Gluttony / Greed / Sloth / Wrath / Envy / Pride
Pride is excessive belief in one's own abilities, that interferes with the individual's recognition of the grace of God. It has been called the sin from which all others arise. Pride is also known as Vanity.
Envy is the desire for others' traits, status, abilities, or situation.
Gluttony is an inordinate desire to consume more than that which one requires.
Lust is an inordinate craving for the pleasures of the body.
Anger is manifested in the individual who spurns love and opts instead for fury. It is also known as Wrath.
Greed is the desire for material wealth or gain, ignoring the realm of the spiritual. It is also called Avarice or Covetousness
Sloth is the avoidance of physical or spiritual work.
12.2 / Seven deadly sin :
- Use the concept to reduce crime and raise awareness of youth culture today.
(The seven deadly sins of youth)
- Relate concept to D&AD proffesional brief 'Designing out Crime'
Sponsored by Design Council
- Use concept to raise awareness of Global warming and the effects we are having on the planet.
(The Earth's seven deadly sins)
