Coffee Republic

Friday, June 20, 2008 by Peter Allinson

At this stage we have decided not to continue with our initial idea of the playing card suites. This was because of fears of promoting gambling.

This now means we are back to the drawing board for Coffee Republic...

Here are some further ideas of how we can brand coffee republic:

1/ Coffee republic : 'The Peoples cafe'

republic is a state, country (or in this case, brand) that is not led by a hereditary monarch, but in which the people (or at least a part of its people) have impact on its government. The word originates from the Latin term res publica, which translates as "public thing" or "public matter".

This concept could put the customers at the heart of the brand. This could include:
- Having a large blackboard wall in which customers could decorate the interior and write messages.
- Include a feedback form (with every order) to help us meet consumer needs.
- Introduce 'push' technology allowing the customer to keep up to date with any recent news about the brand and offering them special offers for using the (optional) service.

2/ Enlightenment

The four stages of enlightenment in Buddhism are the four degrees of approach to full enlightenment as an Arahant which a person can attain in this life. The four stages are Sotapanna,SakadagamiAnagami and Arahant.

3/ Temprements


Four Temperaments is a theory of psychology that stems from the ancient medical concept of four humors, or "humours" in UK English.

Each of the four types of humours corresponded to a different personality type.

Sanguine

Sanguine indicates the personality of an individual with the temperament of blood, the season of spring (wet and hot), and the classical element of air. A person who is sanguine is generally arrogant, cocky, indulgent, and confident. He/She can be day-dreamy and off-task to the point of not accomplishing anything and can be impulsive, possibly acting onwhims in an unpredictable fashion. This also describes the manic phase of a bipolar disorder. Also, the humour of Sanguine is usually treated with leeches.


Choleric.

Choleric corresponds to the fluid of yellow bile, the season of summer (dry and hot), and the element of fire. A person who is choleric is a doer and a leader. They have a lot ofambitionenergy, and passion, and try to instill it in others. They can dominate people of other temperaments, especially phlegmatic types. Many great charismatic military and political figures were cholerics. On the negative side, they are easily angered or bad-tempered.

In folk medicine, a baby referred to as having "colic" is one who cries frequently and seems to be constantly angry. This is an adaptation of "choleric," although no twentieth/twenty-first century scholar or doctor of medicine would attribute the condition to bile. Similarly, a person described as "bilious" is mean-spirited, suspicious, and angry. This, again, is an adaptation of the old humour theory"choleric."

The disease Cholera gained its name from choler (bile).


Melancholic

Melancholic is the personality of an individual characterized by black bile; hence (Greek μελας, melas, "black", + χολη, kholé, "bile"); a person who was a thoughtful ponderer had a melancholic disposition. Often very kind and considerate, melancholics can be highly creative - as in poetry and art - but also can become overly pre-occupied with the tragedyand cruelty in the world, thus becoming depressed. The temperament is associated with the season of autumn (dry and cold) and the element earth. A melancholy is also often a perfectionist, being very particular about what they want and how they want it in some cases. This often results in being unsatisfied with one's own artistic or creative works and always pointing out to themselves what could and should be improved.

This temperament describes the depressed phase of a bipolar disorder.

There is no bodily fluid corresponding to black bile; the medulla of the adrenal glands, which decomposes very rapidly after death, can be associated with it.


Phlegmatic

phlegmatic person is calm and unemotionalPhlegmatic means "pertaining to phlegm", corresponds to the season of winter (wet and cold), and connotes the element of water.

While phlegmatics are generally self-content and kind, their shy personality can often inhibit enthusiasm in others and make themselves lazy and resistant to change. They are very consistent, relaxed, rational, curious, and observant, making them good administrators and diplomats. Like the sanguine personality, the phlegmatic has many friends. However the phlegmatic is more reliable and compassionate; these characteristics typically make the phlegmatic a more dependable friend.

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