Generating the BIG idea...
Considering we must create a brand campaign for each of the four seasons, we decided to look at concepts that use four different elements:
/ The 4 playing card suits (Hearts / diamonds / spades / clubs)
/ The 4 elements (Earth / air / fire / water)
/ The four stages of the day. (Morning / afternoon / evening / night)
/ The four directions (North / south / east / west)
/ CMYK colours (Cyan / magenta / yellow / black)
/ The 4 brain states (Beta / alpha / theta / delta)
/ Emotions
/ Art movements
Our two BIG ideas were :
/ The 4 elements (Earth / air / fire / water)
/ The 4 playing card suits (Hearts / diamonds / spades / clubs)
