Brief six : Major Project

Promotional Video

A video to promote Coffee Republic throughout the four seasons

- Consider brand concept and asthetics:

“The heart of your city”
Use of typography
White/colour on black

- Represent the four seasons throughout

- Show how video can be used through a variety of screen based media (online, TV, public spaces, mobile downloads)

Video theme: ‘The heart of your city’

Visual style

- Typotown by ‘BuroDestruct’
In Typotown the characters become the architecture. Just change the typeface and enter text to create a cityscape.



- Alex Gopher: “The Child”



- Frank Miller : Sin City Comic books



City Theorists:

- Leading city theorists include:
Walter Benjamin / Henri Lefebvre / Michel de Certeau / Michel Foucault

- Walter Benjamins final, unfinished work, was a collection of writings on the city life of Paris and its distinctive street life and culture of flânerie (meaning to stroll)... A flâneur is thus a person who walks the city in order to experience it.
- Michel de Certeau describes "the city" as a "concept," generated by the strategic maneuvering of institutional bodies who produce things like maps that describe the city as a unified whole, as it might be experienced by someone looking down from high above.
- Heterotopia was a concept by philosopher Michel Foucault to describe places and spaces that function in non-hegemonic conditions.
- Henri Lefebvre's writing was concerned, with the deep transformation of "the city" into "the urban" which culminated in the "complete urbanization of society".