Key areas of the brief :
Designers are to create a series of 4 seasonal in-depth brand design campaigns for two of the international Coffee shop Café Brands over 2009
1. Identify & explore the brand evolution & revolution of 2 Coffee shop Café identities
2. Identify & explore 4 seasonal themes for your 2 brands
3. Explore a theoretical underpinning to your project themes
4. Explore a variety of media channels
5. Build a clear time managed plan of work
6. Explore your competition strengths & weaknesses between your 2 Café Brands
