We now must allocate a concept to a brand:
Coffee Republic - Four card suits
- Internationally recognised symbology.
- the brand identity uses the colours black and red... the same colours used with playing cards.
-Their recent branding includes a red heart
Symbolism:
Popular legend holds that the composition of a deck of cards has religious, metaphysical, or astronomical significance: typical numerological elements of the explanation are that the four suits represent the four seasons, the 13 cards per suit are the 13 phases of the lunar cycle, black and red are for day and night, the 52 cards of the deck (joker excluded) symbolizes the number of weeks in a year, and finally, if the value of each card is added up — and 1 is added, which is generally explained away as being for a single joker — the result is 365, the number of days in a year.
/ There are 52 cards in a deck and 52 weeks in a year.
/ Their are four suits in a deck of cards: Clubs, Hearts, Diamonds, and Spades. Their are four seasons as well.
/ Their are 13 values in each suit: Ace, Two, Three, Four, Five, Six, Seven, Eight, Nine, Ten, Jack, Queen, and King. There are 13 lunar cycles in a year. (Remember that one, I know it'll come up on Jeopardy one day!)
