Here are some initial designs for Holly's Coffee identity using the concept of the four elements.
Enso:
Ensō (円相) is a Japanese word meaning "circle" and a concept strongly associated with Zen. Ensō is perhaps the most common subject of Japanese calligraphy, symbolizing enlightenment, strength, elegance, the universe, and the void; it is also an "expression of the moment" and thus is often considered a form of expressionist art.
The ensō has also been co-opted as an advertising symbol by various companies, notably, Lucent. No longer used (since the Alcatel merger), Lucent's former logo was often jokingly referred to as the "coffee cup ring."
