PGLA

Wednesday, June 11, 2008 by Peter Allinson

Post graduate learning agreement

/PGLA

/ Postgraduate learning agreement: Semester /03

/ MA Graphic Design and Communication

/ Peter Allinson

/Research Methods

(A list of primary & secondary research methods)

A list of research methods I intend to use throughout Semester Three:

/ Blog

·      Reflective log of work

/ Lists of…

·      Ideas

·      Research sources

·      Tasks to be done

·      Allocation of jobs

·      Presentation order

·      Meeting information

/ Haptic Research

·      Use of different materials

·      Hand made quality

·      Process of association (screen based media)

/ Secondary Research

·      Websites

·      Books

·      Magazines

/ Mind mapping / Brainstorming

·      Initial ideas

·      Idea development

/ Group discussions

/ Sweat Box technique

/ Observational Research

·      How people use certain environments

·      How people interact with new technology

/ Questionnaires

·      Market research

·      Customer satisfaction

/ Visits

·      Documented visits to coffee shops / cafes and their competition

·      Visits to galleries and exhibitions

/ Projected Outcomes

(Identifying my projected outcomes for semester three)

/ A clear time managed plan that manages the entire design team

/ Two fully developed brand identities: Evolutionary / Revolutionary

·      Coffee Republic brand as an evolution of its existing brand

·      Identity. Holly’s Coffee as a revolution to its existing brand identity

/ Two complete brand manuals

/ Four highly researched and fully developed seasonal campaigns to promote both brands

/ Seasonal campaigns presented through interactive screen based media

/ The customer interaction and experience of the brand

/ Take risks… ‘Great risk often leads to great reward’

/ The Brief

(What is the brief and what mediums of output channels will be used)

/ Brief Six: Four Seasons

·      Brief: Designers are to create a series of 4 seasonal in-depth brand design campaigns for two of the international Coffee shop Café Brands over 2009.

·      Our 2 chosen coffee shop brands are: coffee republic and holly’s coffee

/ Manage deadlines and time management throughout project

/ Work as a team to generate Brand identities

/ Create two complete brand manuals

/ Through interactive screen based media, create seasonal campaigns for two coffee shop brands

/ Ability to identifying recent and future trends that would enhance the users brand experience (not necessarily just websites!)

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