MAUCCAEPSOM
Brief Six
Major Project
Through interactive & screen based media, create a series of 4 seasonal in-depth brand design campaigns for two international Coffee shop Café Brands over 2010
1. Identify & explore the brand evolution & revolution of 2 Coffee shop Café identities
2. Through screen based media identify & explore 4 seasonal themes for your 2 brands
3. Explore a theoretical underpinning to your project
4. Explore a variety of interactive & screen based media channels (not just websites)
5. Build a clear time managed plan of work
6. Explore your competition strengths & weaknesses between your 2 chosen Brands
•Designers interim research presentations will be held on:
Thursday 3rd July starting 10.30am in the MA room
•Designers final presentations will be held on:
Thursday 21st August starting 10.30am in the MA room
Major Project
Through interactive & screen based media, create a series of 4 seasonal in-depth brand design campaigns for two international Coffee shop Café Brands over 2010
1. Identify & explore the brand evolution & revolution of 2 Coffee shop Café identities
2. Through screen based media identify & explore 4 seasonal themes for your 2 brands
3. Explore a theoretical underpinning to your project
4. Explore a variety of interactive & screen based media channels (not just websites)
5. Build a clear time managed plan of work
6. Explore your competition strengths & weaknesses between your 2 chosen Brands
•Designers interim research presentations will be held on:
Thursday 3rd July starting 10.30am in the MA room
•Designers final presentations will be held on:
Thursday 21st August starting 10.30am in the MA room
