My personal task (as stated in my PGLA) is as follows:
'Through interactive & screen based media, create a series of 4 seasonal in-depth brand design campaigns for two international Coffee shop Café Brands over 2010.'
1 / Hollys Coffee - Offline interactive experience
An Interactive environment: The very definition of a Cyber Cafe.
Why?
It is a Korean brand with coffee shops in Japan, malaysia and, just recently, in USA. Eastern culture loves all things technological. The youth culture is fascinated with gadgets and advancing technology both online and off line.
How?
Cyber Cafe... a truly interactive experience.
- Using 'Surface technology' create a fully interactive coffee table, in which you can order you drinks direct from your table and enjoy the many interactive properties the technology has to offer (table top coster that supplies information about the product as well as the brand / lets you know how much you have consumed and reminds you to 'top up' / shows you the temperature of your drink letting you know if your coffee is getting cold / displays screen saver when not in use)
Here is an existing example of such technology (Microsoft Surface):
- Interactive walls. These would activate whenever a customer walks past. This would cause something to 'move' or even 'grow' as you walk past creating a fully interactive environment.
2 / Coffee Republic - Online interactive experience.
- An interactive website that details the four seasons.
- Push technology: A basic definition...
'You are using push technology when you allow data to be sent automatically to your computer or mobile phone at regular intervals, such as news updates every hour, or when triggered by an event, such as when a web page is updated. Push technology has been touted as an alternative to the way the World Wide Web currently operates, where users go online to search for information.'
- Push technology would be activated when you enter any Coffee Republic coffee shop.
You must first download the application to your mobile phone and from then on you will be told about all the special offers that are available and any exciting news every time you enter a Coffee republic coffee shop. You will also be able at access a range of exiting features such as mobile games, wall papers and screen savers.
